Vollara Review: A Vacuum Cleaner Company Reborn?

Vollara, is a new company name in the network marketing industry.

Now I said the name not a new company as Vollara is the rebranding of an older company called EcoQuest and that is the network marketing arm of an 80 year old company called Electrolux which was renamed in 2003 to a company called Aerus Holdings LLC.

Phew! I need a scorecard here just to keep track of all the players!

Well, let’s start with a little history and I think that will simplify things.

Once upon a time there was a company called Electrolux that started in 1924 and became a market leader in home health and floor care products for over 85 years.

Then, around 1998, Joseph P. Urso, who ran a corporate buyout company called Engles Urso Follmer Capital Corp, bought Electrolux from Sara Lee Corp after they suffered a major setback trying to expand from the vacuum cleaner market to household systems. air and water.

Urso then changed Electrolux’s name to Aerus Holdings LLC in 2003 and then in March 2009 bought EcoQuest International, an MLM that already marketed air and water purification products, energy management systems and nutritional supplements and renamed them like Vollare.

I think it’s very interesting how many traditional business moguls are trying to invade the MLM industry. Could it be that they have finally woken up and realized what a great business model it is? Could be?

Well, we know that Joseph P. Urso likes to change company names. So what do we know about Vollara and what he’s up to today?

Vollara products cover the following areas.

1. Weight loss

2. Wellness

3. environmental purity

Vollara has a fairly extensive nutritional and weight loss line with a very interesting brand that includes their version of a super juice obviously based on the popular resveratrol supplement, including Muscadine, Syrah and Cabernet grape juices.

Cabernet? wow! I wonder if anyone tried to network market wines.

Then there are the expensive items in your environmental line, like air and water filters. This line also includes a very cool product called “LaundryPure” that fits on top of your washing machine and eliminates the need for laundry detergent. Shades of the “Laundry Ball” MLM product (which was probably before its time)?

This is a very innovative product and according to their website it uses cold water infused with oxygen, peroxides and other gases to bubble and remove dirt and grime from the fabric fibers and it retails for $799.

Vollara also has, of course, the high-priced “LivingWater” water purifier for $1999.

The Vollara MLM Compensation Plan is a Hybird Binary similar to the one used by MLM industry giant MonaVie, where you are paid a one time set of MLM commissions based on the binary structure and a set of commissions based on a payout structure. One level MLM.

There are actually 9 different compensation programs, but the most prominent ones are:

1. Retail sales profit

2. 10% Fast Start Bonus – 20% on new distributor signups

3. Binary team bonuses based on 10% minor leg (with payout limitations)

4. Executive Matching Bonuses – This is the one level part where you can earn a matching percentage of your downline executives earnings if they are in your personal sponsor tree subject to how much is in the bonus pool.

5. Global Bonus Pool – This is a nice touch where top leaders can earn a portion of the company’s total profits. This makes you love everyone, not just your own downline.

6. Multiple Trading Centers – Once you reach the upper levels, Vollara allows you to start 3 more binary positions below you and build them up. This is a true double dip in the compensation plan.

Vollara is in a very specific niche market of the MLM industry and of course there are several other companies that have similar product offerings but of course you would be very hard pressed to find a company pedigree like Electrolux but I guess In the long run, you have to ask yourself if having that story behind you will be a key factor in your success.

Vollara seems to be a sold bet if you like this type of product, but keep in mind that the success is not so much in the company as in the marketing.

In the world of MLM success, learning how to establish an effective business plan and then employ different marketing channels to attract potential customers to your business is the key factor that an MLM distributor must master if they want to achieve success in the world. of MLMs.