Why Internet Marketing Companies Hate MFA Sites

If the recent Google update has caused your site’s ranking to plummet, it probably took your breath away. Hello, where did you go wrong? If you take a look at the electronic landscape, you will see many sites of warriors who are out of breath. The nature and scope of search engine optimization has undergone a sea change with the recent Google update. The truth is that with every Google update, a good internet marketing company must quickly rethink and restrategize. So there’s no use singing Shaggy’s ‘It Wasn’t Me’ to the Google Gods. Stop trying to convince them that you didn’t use MFA (Made for Adsense) sites. The sooner you accept the truth, the better: MFA sites have become like Micheal Jackson in the world of search engine optimization: hot once, cold now.

Search engine optimization and MFA

If you’ve built an MFA site, you’ve no doubt been at the top of the rankings, or somewhere close enough, all this time. Now, however, any legitimate internet marketing company will tell you that an MFA site is on the search engine optimization hit list. The Google Big Brothers are watching you very closely. It’s only a matter of time before it’s kaput (sandboxed, banned, or removed from the SERPs) and no internet marketing company will be able to help you in your search engine optimization efforts.

So, as the wise men of search engine optimization say, it’s best to leave it while you’re ahead. Drop the MFA and continue down the straight and narrow path of search engine optimization. Use traditional search engine optimization techniques like good SEO rich content – ​​update it regularly and you will see rankings slowly and gradually improve. Get one way links from specific topical sites, you know the search engine optimization routine… Be a good boy and the search engine optimization gods will smile on you once again. Feel free to hire an expert search engine optimization company to do it for you.

Why MFA Sites Suck

After all, what good was your MFA site anyway? The goal of a site built for AdSense is to place ads that are likely to be of interest to users. Once a user clicks on these ads and makes a purchase, the site receives a commission from the advertiser. This sounded like a good idea, until shady search engine optimization companies took a good thing and blackened it.

Scraping, cloaking, and other black hat techniques have made MFA sites fester like a sore wound for genuine search engine optimization businesses and strategies. You see, these MFA pages are targeted at particular keywords. When surfers enter such keywords into a search engine, they are directed to these pages, which appear to have useful content. Keyword stuffing, matching color text, and other underhand techniques make these pages appear at the top of search engine optimization rankings. However, users only see a list of ads, most of which are not even related to their initial keyword. Informational content is zero and utility is zero. In fact, most MFA sites aren’t even created by humans anymore, but are created using scripts and other search engine optimization tricks.

As you can imagine, MFA sites ruin the quality of search engine results. What’s a guy to do when most sites open up as lousy MFA sites? Do you think such a surfer will ever use that search engine again? Unlikely.

Also, imagine the condition of an advertiser who has invested their hard-earned money in Adword or AdSense. He thinks genuine buyers and prospects are exploring his services. However, the only people standing in his way are the Internet users who have been tricked into clicking on his ad. In short, an Adword buyer is paying for accidental clicks. This is a search engine optimization scam, whichever way you look at it.

MFA falls under search engine optimization

Not only will your MFA site sink like a stone in the swamp of the web, but so will other black hats. For example, your landing pages. If you’ve noticed, Google has increased the bid values ​​for AdWords. When sites used to bid on relatively cheaper AdWords, they had no problem redirecting users to their MFA sites. On such sites, each click would generate several dollars for the owner. So the return on investment was fantastic: bid a few cents on AdWord and get several dollars in return. Who could resist that?

Now it is a different story. Such MFA sites are re-evaluated based on AdWord landing pages. Internet marketing companies now realize that such pages could ruin their site’s ranking or worse, get your site banned. The SERPs have shown that the only way for legitimate AdWords sites to stay in the race is to ditch the MFA: linking to landing pages.

The consequence of the recent update is that black hat search engine optimization methods have excluded MFA sites and AdWords landing pages from those sites.

How does Google know?

It’s pretty simple. They slightly altered the algorithm and adjusted it so that only legitimate sites remain visible at the top. In fact, as early as December 2005, Google began tracking the Quality Score of AdWords landing pages. Similar to the carrot-and-stick approach, spammy pages resulted in higher bid values ​​for related keywords and lower scores.

Best Practices for Internet Marketing Companies

• Modify all the MFA sites you own, as soon as possible. Replace the content with information about the keywords you used. It’s painful, it’s expensive, but it pays off in the long run.
• Edit your AdWords landing pages so they have relevant content.
• Always use the black hat with caution. If you’re going to flirt with the law, get ready for the sandbox.
• Ask a professional internet marketing company for help; after all, they are the experts.

An internet marketing company will bring with them knowledge, experience, and best of all, they know exactly how to stay out of the danger zone. No one said search engine optimization was easy or simple. What is fashionable today becomes the day after tomorrow. As an internet marketing company, you need to be vigilant, agile and very smart to stay one step ahead of the rat race.