5 Online Marketing Trends That Will Affect Your Internet Home Business
When you’re running a home-based Internet business, you need to make sure you stay up-to-date with the latest online marketing trends. Here are 5 online marketing trends that are developing right now.
1. The expansion of mobile devices.
More than 25% of Internet users only access the Internet through a mobile device. And this figure continues to grow. In April 2015, Google changed the formula of its search algorithm, and if your website is not mobile-friendly, your search engine ranking and, inevitably, your web traffic will suffer. Websites that aren’t mobile-friendly won’t appear in Google searches made on mobile devices.
2. The power of social networks.
Social networking has never been more important to a home-based Internet business. More and more people are searching for their favorite brands and products on social media, and if they can find you there, they are likely to click through to your website for more information. Social media offers your business an incredible opportunity to connect with your target audience, increase your exposure, generate leads, and generate sales.
3. Provide high-quality content.
Quality is more important than quantity. Google will reward websites that provide good quality content over those that provide a lot of low quality content. Quality content helps you establish yourself as an authority in your industry. You will also find that people will start to trust you more and share your website content with others. Remember that your content should be written in a way that is easy for humans to read, not just search engine spiders.
4. Video marketing.
Every month, more than a billion people use YouTube. And with YouTube owning Google, these two big boys can send a lot of traffic to your website. You also don’t need expensive software or plugins. You can make a basic video very quickly by putting together a slide show with Microsoft PowerPoint and exporting it to video format. Or you can go one step further and make a video of yourself talking about the benefits of your product or service, all filmed and uploaded via your smartphone.
5. Tracking metrics and Internet marketing.
When you analyze what your website visitors do on your website, you can modify your website so that your visitors get a much better experience on your website and this will lead to improved sales. It’s also more important than ever to monitor your return on investment (ROI) for paid marketing. Now there are new analytics that measure ROI for mobile marketing and social media promotions. Even the smallest home internet business will need to become familiar with internet marketing metrics to assess the effectiveness of their advertising and marketing spend and to avoid paying too much for targeted traffic and leads.