Digital Marketing

Fashion Marketing Planning

What’s in a fashion marketing campaign?   This article explores the components of a fashion marketing plan and how fashion brands can improve their marketing strategy. Fashion marketing is concerned with meeting the needs, wants, and demands of your target consumer, and these goals are achieved through the marketing mix. Fashion marketing differs from fashion […]

Digital Marketing

How Content Marketing Helps Build Your Brand

Goals of your content marketing efforts: Attract new visitors Generate more leads Grow your email list Develop a reputation as an expert Build brand awareness Effective content marketing strategies to develop your brand Content marketing # 1. Define your audience Understanding your audience is the first step in creating any marketing strategy. Without an audience […]

Digital Marketing

How to write an executive cover letter

Executives are held to a different standard than middle management or entry-level employees. As such, the interviewer expects a certain kind of sophistication when reading an executive cover letter. The tricky part of writing such a letter is capturing the delicate balance between the leader and “the person.” A letter that is too rigid makes […]

Digital Marketing

What content management system is right for your company?

Introduction: A content management system (CMS) is a software application that provides website creation, collaboration and administration tools to enable users with less knowledge of web programming languages ​​to create and manage website content with relative ease. . CMSs designed for web publishing offer options and functions for indexing and searching documents, as well as […]

Digital Marketing

Proven Tips for Content Creation, Not Just for Content Writers or Speech Reviewers

KNOWING THE PURPOSE Cardinal for the form of the final content (abstract, review, synopsis, direct speech, article with citations and references) and for the initial notes of the writer is the purpose, which determines everything. PIVOTAL NOTES Spoken ideas or resources can be jotted down or recorded while personal allusions and writer’s footnotes (theirs) are […]