Fusionology – About YouTube and Home Business
Hardly any other type of online marketing has become as important as YouTube. YouTube alone knocks out all article directories in terms of absolute traffic. Therefore, it is not surprising that marketers use YouTube in their marketing plan to expand their networks.
Essentially, YouTube marketing is nothing more than video marketing using YouTube. The marketer builds a video and submits it to YouTube. The video is followed by a title and description, both of which are optimized for search engines with keywords. The video becomes viewable not only for YouTube users but also for the worldwide audience. In many cases, people who are using YouTube to build their business will include a link to your business site in the video so you can drive traffic.
Due to the large community that YouTube has, it is a great place to virally promote home business opportunities. As people comment more on the video, it leads to the brand. YouTube can drive a good amount of traffic to commercial sites. It needs to be applied efficiently to achieve this.
YouTube marketing works perpetually to generate this traffic. Once the video is complete and submitted, it will continue to guide people to the website automatically. However, the method can be scary for some marketers, as it involves producing a video and uploading it online for global use.
Video needs to be carefully thought out and filmed so that it doesn’t become commonplace. There are already hundreds of videos on YouTube in a variety of niches and good SEO is needed to make the video visible over those of rivals. It is also crucial to put extremely interesting content that attracts the viewer.
1) Make videos under 5 minutes. The videos that get the most attention are the ones that are short and sweet and get to the message the fastest. If someone needs information in video format, they want solutions for yesterday. The Network lends itself to brief loyalties. I mean, a lot of people want quick fixes. Above all, your video must provide value.
2) Communicate with other users. Just like a social networking site, it’s critical that you create a good profile page and use it to promote yourself and your business. Spend time every day adding friends and subscribing to other channels. Stay within your niche and build relationships. Adding comments, leaving your name, brand and links will help with marketing.
3) Use proper keywords with the video. In addition to having a beneficial video, you should also place specific keywords in your title, description, and tags. Search engines don’t read videos, you have to write about what the video is. Particular keywords will result in higher rankings.
4) Follow popular users in your niche. What better way to learn than by studying the best. Be sure to comment on the videos of those you respect in the industry. Linking up with proven leaders will increase exposure for you. Study your videos/video description/keywords/tags. This will help immensely.
Lastly, be sure to use a good marketing model for your home business opportunity.