How to get your product information out to the public

To get your information product to the public without spending a lot of money, the Internet is your answer. JVs, Joint Ventures, are best for marketing and selling at no cost, and can be found on the Internet.

You can also make a trade to make your interview public. You do the interview, create the promotion, let them mail it to the list, and negotiate a deal or establish an affiliation. That costs you nothing more than your ability to understand how to do an interview and a phone call, provided they have the list. You want to take advantage of having pdf and digital audio transcripts so that your sales message, if transcribed into a pdf and audio file, can be posted on the internet so it can go viral.

You want to have a website, you want to have a blog, and you want people to be able to download your MP3s. Like I just said you want to have what I’m doing on my site people like to play the audio button you want to be able to send someone to the site where they can just click the button and sit back and listen to their computer

You absolutely have to have an autoresponder, so I use AWebber and that captures that name and email address so you can resell, upsell and cross-sell the leads you’ve generated. I use EZinearticles and create articles from the interviews. I know that an hour long audio interview is about 60 pages long, once edited, that’s about 180 pages worth of content and the way these questions are formatted, question/answer, question/answer, I already have 44 EZine articles. So I can take the transcripts and have someone clean them up, break them down into individual articles, the questions become the headline, I can go into a topic for audio marketing on EZinearticles and instantly I’ve written or spoken 44 articles.

He has written a book, he has articles, he has blog content, and he has a set of audio CDs. You also have a three-ring binder with CDs, you have a 52-week audio marketing secrets week tips campaign, and you can load each of the questions and answers into an autoresponder and send it for over a year to the people who listen to it.