The benefits of game marketing
Video games have changed, but consumers’ love for them hasn’t. Except for the love behind them, everything is different. Players no longer play pinball or PacMan. They could, if the right marketing strategy was coupled with the right technology, but for the most part, everything changes. Consumers still remember them fondly, but as games have developed with technology, they have changed to cater to an audience that includes both advertisers and gamers.
Benefits of game marketing
Developing games has always cost money, but it has clearly paid off for developers. No doubt they also make money and power the technologies needed to play them. That’s why investors are willing to put their brands behind gaming marketing, and why marketing is investing so heavily in entertainment. There are more and more benefits around investing in gaming marketing.
It costs more to develop the games because the new technologies to play the games are state of the art, cutting edge and very exciting. Everybody wants to be a part of something like this, and what’s more exciting than wanting to do something that’s never been done before? Even when they don’t take off as expected, like VR games, they become part of the consciousness and are still used to power the next big thing. Marketers and developers learn from the knowledge gained by marketing strategies that failed or succeeded, or by looking at where consumers put their clicks to see where they will put their money.
There are games for all interests, ages and genders.
Game marketing works because there are games for everyone, of all ages, genders or interest groups. People play wherever they are. Games no longer need a console, a cartridge or a television. Today’s phones are smaller than the original video game controller! People always have their phones with them, so they always have access to their games and ads.
Developing games may cost more, but many of them cost the consumer nothing. Initially, they are free to download and play, but the player engages in marketing and the advertisements presented to the player must be attractive. They must be interesting products that the player wants to buy because otherwise they are easily ignored.
A growing investment
Investing in game marketing is investing in an industry that will always grow. There are so many different styles and ways to grab a player’s attention. If the marketing strategy is entertaining, it is likely to be accepted. Brand recognition is built here. From pop-up ads to games based on franchises to in-game characters using real-life business services, the opportunities in game marketing are many.
There is a lot to be gained through gaming marketing. What do consumers like, where do they spend their money, and where are they likely to spend it next year? Will the brand survive the game?
Interested in becoming part of video game marketing? Dont wait. Find an advertising agency that understands the benefits of creating entertainment and get involved.
Battery is a creative advertising agency in Los Angeles, CA that offers services such as esports marketing, gaming marketing, alcohol marketing, marijuana marketing, strategic brand planning and positioning, etc. To learn more, visit https://www.batteryagency.com/#about.