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In the game of search engine optimization, there are winners and losers. The difference between them is their classification. Planning your strategy is one factor; monitoring your success on search engines is another. In 2018, the game has changed yet again. Some entrepreneurs choose to consult a digital marketing company for their SEO strategies. However, […]
The death of email marketing has been greatly exaggerated. I’m sure you’ve heard the discussions about the impending decline of email and the rise of social media. But independent marketing studies suggest that’s not the case. Let’s see what the data tells us. · 2012 Exact Goals Survey – 66% prefer email as the #1 […]
There are three levels of strategic planning: Corporate, Business, and Functional. Strategy can be planned at each level, but the plans for each level of an organization must be aligned to ensure maximum unity of effort. Without alignment, departments and functions will work at cross purposes and the overall corporate strategy will be less effective. […]
While transformation is what we’re all doing here as we continue to express, expand, and live our lives purposefully and out loud, it’s not the most comfortable ride most of us thought it would be. In fact, it’s downright rocky at times! Michael Beckwith of the Agape International Spiritual Center, goes so far as to […]
The advent of the Internet has resulted in the level of competition for businesses now being global, spanning across countries and continents. The Internet moves at a fast pace mainly because it is a dynamic process that forces companies to adapt various types of marketing procedures to conventional offline marketing and advertising. The overall goal […]
There are millions of websites online. You may feel that the competition is too great and you will never get your website to appear on the first page of Google or any of the other search engine listings. But it’s not impossible. When you use the right tactics, you can improve your website’s ranking on […]
Every business has a website and every website has many third party tags on the websites. These tags are used to track the business, which would help in making decisions about business optimization. You cannot get the actual metrics or statistics of any website without adding tracking pixels or Java scripts to get those metrics. […]
Let’s be honest, today in 2014 there are thousands of music producers online, all working towards the same common goal. Earn money and possibly even make a living from being creative and selling your beats. You may be a very DOPE producer, but this is reality. There are too many aspiring producers on the market […]
How to Increase Your Small Business Lead Generation Lead generation is a critical component of many different businesses. Take an insurance agency, for example, whether you provide auto, life, home, life, health, or business insurance, you need to understand how to consistently get more customers and use your sales funnel. A lead is someone who […]
Running a small business is as challenging as hiking Mount Everest without having an oxygen cylinder, prior practice, and a valid map guide. The challenges are only because there are no true rules that can lead a small business to success, while other major obstacles include: low budget, limited manpower and lack of efficient resources. […]